RCRG Sells RVA - FAQs - What is Staging and is it really necessary?
by Rick Cox
on Friday, June 21st, 2019 at 4:28pm.
The purpose of staging is to make a home feel inviting, while not being too personal and thus appealing to the most buyers possible. It also helps give potential buyers a feel for how to best lay out the space. Many buyers have a hard time visualiziing how their furniture will work in a space. Staging helps with this. It also helps with visualizing scale and proportions. Contrary to what many people think, an empty room can actually feel smaller than it is and may turn off buyers unless they see that it can hold more or larger furniture than they thought. A good stager will try to accomplish several things:
1. Bring in furniture that compliments the style of home that is being sold. If a house is a traditional little cottage, the furniture and accessories should compliment the style of the home (no sleek chrome or ultra modern art)
2. Add light where needed. If there are not enough light sources in the home, staging helps to alleviate this with some strategically placed lamps. Remember that light and bright spaces are highly desirable to buyers.
3. Help provide buyers with ideas on how to use unconventional spaces. For example, if you have an awkward little space above the stairs of your house that you have never quite known what to do with, a stager can dress it as a reading nook or craft corner..thus providing buyers with ideas of how they will use the space so that it's not wasted.
4. Accessorize…but don't OVER-ACCESSORIZE. Bringing in little touches of color in décor and art is good thing. Bringing in too much is a distraction to potential buyers. Remember, you want the accessories to highlight the great features of the house, not overwhelm the eye. The job of a stager isn't to highlight their own design style, but rather to compliment the aesthetics of the house.
5. Make minor changes that have the most impact. This could include painting the front door, painting an accent wall, updating light fixtures, warming up a space with plants, rugs, bedding, or window treatments, or any number of small items that make a big difference to how updated a home feels.